Horticultural Marketing & Printing is on the move, adding new capabilities, new products, new capacity and a new name following the formation of Orora Visual.

Orora Visual was launched in April and united four leading print and Point of Purchase businesses under the one brand, including IntegraColor (Dallas), The Register Print Group (New Jersey), Graphic Tech (Los Angeles) and The Garvey Group (Chicago and Los Angeles). 

With a national footprint of production and fulfillment hubs, Orora Visual is able to service customers with multiple locations, reducing shipping time and significantly improving speed to market.

Aligned with the new business is the introduction of the Orora Visual Horticultural brand, which replaces IntegraColor’s former Horticultural Marketing & Printing division.  

Jack Davis, VP Sales & Marketing, with Orora Visual’s Horticultural Division, said the business would provide an enhanced collection of new packaging, point of purchase and technology solutions specifically directed at the nursery, lawn and garden industry.

“Orora Visual Horticultural is uniquely positioned to partner with customers to develop high-impact, cost effective campaigns that resonate with consumers and drive sales,” Jack said.

“Our new printing capabilities include outdoor fabric banners and signs, billboard signs, advanced product displays, additional plant tag production capacity and short run large format point of purchase signs.”

“On the technology front, we will offer the horticultural market new mobile​ technology​, store profiling, online sign customization and asset management solutions to help customers build their brand and grow sales,” Jack added.

The headquarters for Orora Visual and the Horticultural division will be located in Mesquite, Texas. 

“I am extremely excited about being part of Orora Visual and ​​look forward to ​presenting industry-leading products and services​ to our customers that will better engage and market to the end consumer, and most importantly, grow their business,” Jack said.