Orora integrates the principles of sustainable packaging design into its approach to innovation and design.

The sustainable packaging design principles focus on:

  • Fit-for-purpose: accessibility, transport, information.
  • Low impact materials: recyclability, responsible and ethical sourcing.
  • Resource efficiency: recycled content, manufacturing.
  • Resource recovery: end-of-life solutions.

In Australia, Orora is a signatory to the Australian Packaging Covenant (APC), which supports collaboration between brand owners, packaging manufacturers, supply chains and other stakeholders to deliver its three strategic goals, which are:

  1. Sustainable packaging design.
  2. Improved recycling rates.
  3. Improved product stewardship.

Orora is implementing its APC Action Plan and reports on its progress annually.